US International Paper Co formed a strategic alliance with Bright Dairy & Food Co Ltd, one of China's top three dairy firms, in the hope of strengthening positions in their respective fields.
The US firm aims to increase its share in the Chinese milk packaging market to 15 percent from the current 5 percent, while Bright Dairy hopes to cut packaging costs and improve competitiveness through the tie-up, according to sources from both firms.
"We believe the alliance will consolidate our cooperation in product research, marketing and logistics," said David Eitemiller, general manager with International Paper Asia for Beverage Packaging.