Popular Swedish retail clothing giant Hennes and Mauritz launched its first store at Qianmen street in Beijing this morning, the latest global fashion brand to expand its territory in China.
Head of Design Ann-Sofie Johansson says they've never expected the store to be so crowded today.
"I think it's amazing, and it's raining, and weather is really bad and so many people are lining up. Hopefully it will be a good one. Hopefully the Chinese people, the Beijing people will enjoy H&M, that's what we can hope for."