A line of suits made by the same Chinese company are selling at different prices. The suits attached to a famous foreign brand enjoy a profit ten times higher than those carrying the domestic label.
The People's Daily carried a commentary saying that China needs to cultivate its domestic high-value brands in order to compete with overseas manufacturers.
In the past thirty years, China has experienced a booming economy and its economic strength has improved remarkably. However, the country still lacks top domestic brands.
The newspaper points out that an influential global brand is related not only to the national economic strength, but also to the unique corporate culture and the overall national traditions. Moreover, the article cites a director of a clothes manufacturer as saying that domestic companies should broaden their marketing channels to reach customers abroad.
In conclusion, the newspaper stresses that creating influential global brands through innovation, preservation and marketing strategies are conducive to the sustainable development of Chinese industries.